Galaxy Arena, an integral part of the sprawling Galaxy Macau Phase 3 situated in Macau's Cotai area, has extended its "strategic partnership" with iQIYI, an esteemed provider of online video services and entertainment from mainland China. This renewed collaboration is confirmed by a Chinese-language update from the promoting entity, Galaxy Entertainment Group Ltd, a notable gaming operator in Macau.This strategic alliance is set to continue for another three years, during which both parties will engage in a more robust partnership.
According to a statement issued on Tuesday, the areas of collaboration will include the introduction of "large-scale entertainment activities," variety shows, and the production of films and dramas. This renewed commitment is indicative of both parties' mutual interests in expanding their collaborative efforts.
Strengthening the Entertainment Experience
The renewal of this partnership was commemorated with a signing ceremony that gathered key executives from both organizations, highlighting the significance of this alliance. Over the past three years, Galaxy Entertainment’s partnership with iQIYI has produced "significant results," demonstrating the fruitful outcomes of their mutual efforts. One of the highlights of this collaboration is the annual "iQIYI Scream Night," an entertainment show hosted at the Galaxy Arena. This event is particularly renowned for its awards ceremony, celebrating outstanding entertainment productions and artists.
Moreover, this partnership has also birthed innovative projects such as "Love Between Fairy and Devil," a virtual reality immersive experience based on a popular Chinese television series produced by iQIYI. This attraction offers a unique entertainment experience, further solidifying the success of their collaboration.
Looking Forward to Future Collaborations
The ambitious plans set for the coming years will see the two companies striving to push boundaries within the entertainment industry. With a clear vision and shared objectives, Galaxy Arena and iQIYI are poised to bring exclusive and high-profile entertainment events to Macau's vibrant Cotai district, positioning it as a leading destination for entertainment lovers across the region.
As they look toward the future, both Galaxy Entertainment and iQIYI are dedicated to enhancing the scale and quality of entertainment offerings available at the Galaxy Macau complex, effectively utilizing their combined resources and expertise to create unparalleled experiences for audiences. This renewed partnership promises to sustain and enhance the entertainment landscape, heralding an exciting era for both the venue and its varied audience base.
Source: Galaxy Arena clinches 3-year renewal of deal with China entertainment giant iQIYI, GGRAsia, December 11, 2025.
Posted by Wizard
Dec 15 2025
Dec 15 2025
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